Let’s take a closer look at how to prove your company is on the right tracks – and examine some of the key criteria to keep in mind!
Many hospitality and tourism businesses are focusing on how to ‘build back better’ following a difficult couple of years.
The last two years have been hugely challenging for tourism and hospitality businesses and entering awards may seem low on the list of priorities, but now is the perfect time to...
How do you write a winning award entry? If you’ve ever tried to enter a competition before, you’ll know there are often strict criteria that need to be followed before you can even get your submission read and considered for shortlisting.
Perhaps it’s time for us all to go retro on the word sorry and remember what it actually means – and that it should be heartfelt not grudging and upfront...
The Story of What Happens When No One Talks To The Communications Department
I’ve spent the past three months working with our hospitality and tourism clients watching them plan for a COVID-safe reopening.
Here at Tricker Communications, we pride ourselves on building long-lasting relationships with our clients. One such client is Karen Tocher, business events manager at Dundee & Angus Convention Bureau.
At a time when many companies and business owners are facing unparalleled operational challenges, the task of communicating the ‘new normal’ with employees, clients and suppliers is daunting.
“You’ve got to be on social media…”
Not known for being a leading business advice guru, we were surprised to find ourselves advising a client recently with the words of multi Grammy winner Taylor Swift.
Tricker Communications has an impressive track record in delivering successful, award-winning campaigns for clients in the tourism and hospitality sectors.
Everyone has a story to tell – but what’s important is how it is presented.
I overheard a radio piece the other day about Netflix’s world-leading levels of personalisation – Netflix was credited with being the pinnacle of driving your business through data and smart...
We might not admit it, but everyone’s favourite part of Christmas is getting presents. We might tell others – and ourselves – that spending time with our family is top...
How many times have you checked your phone today? Did you read the news as soon as you woke up? Did you idly thumb through social media on your daily...
A previous boss of mine was notorious for barking “Don’t tell me; show me” at anyone who dared to try to introduce a new concept in words.
It can be easy to get wrapped up in the number of likes your Facebook page has or how many users follow you on Twitter and Instagram.
Any other employer would have been straight on the phone to HR. Having logged in to the company’s Amazon account, the boss was confronted with a recommended items list suggesting...
If you’re a small business owner, or just getting a business off the ground, you may wonder why you need a website when you can use social media to reach out to the public.
It can be frustrating to see your carefully crafted social media post fail to reach audience you feel it deserves.
It seems like so long ago that we were sending broadcasts by fax to the point where there was steam rising from the fax machine.
How much value do you place on seeing your company’s news shared online? It’s a question that’s been growing increasingly relevant over the last few years.
When I arrived at Tricker PR for work experience, I didn’t really know what to expect. I didn’t have a clue what I would be working on or the skills I might learn… and I certainly didn’t know how much cake we would be eating.
The comms sector makes for an incredibly varied and challenging career, so read on to find out if you’re suited for the profession.
The Oscars. National Television Awards. The VMAs. It seems that awards season is no longer just a season…more like a year-round opportunity to shine in the spotlight.
Being filmed can be daunting for even the most experienced public speakers – but with over 100 million hours of video watched every day on Facebook, and 82% of Twitter...
There’s a time and a place for everything – and Tricker PR never misses a key date. We’re always looking for topical ways of getting our clients into the spotlight, keeping our beady eyes on the calendar to find the right opportunities that will give added clout.
When I first joined the world of PR after graduating from university, I thought I knew what to expect... but I didn’t realise just how varied my workdays would become!
Should I be worried? I’ve been reading TripAdvisor reviews for the hotel we have booked for two weeks in September and the latest one says, “the sea is not good”.
The Festival is very active on social media leading up to the Festival in April with most activity taking place between February and May.
I am a great believer that a big budget makes you lazy in your thinking – you can ‘buy’ solutions with a large budget without giving them too much thought.
In case you think that all we do is media relations and press releases, take a look at our recent work for clients The Chester Hotel, The Tor Na Coille...
During October 2017, Tricker PR has received awards from the Chartered Institute of Public Relations (CIPR) PRide Awards where we were named Outstanding Scottish Small PR Consultancy Relations (yes, us!...
Tickled pink, affa chuffed, delighted, high as a kite, pleased as punch, in seventh heaven, on cloud nine, over the moon ....
If you have ever asked yourself about the benefits of entering awards - pop in by our office today. There's a palpable air of excitement - and a few decidedly ropey renditions of Kool and The Gang's 'Celebrate Good Times' - as the team lets the news of four nominations at the CIPR Pride Awards sink in.
How many offices can boast their own costume department?
We’ve been archiving much of our photo library over the last few weeks and came across some of our favourite celebrities we’ve worked with on client accounts. Here are our top eight celebrities.
Weeks on from the US presidential election, Donald Trump’s victory in the polls is still headline news Stateside. While the people of the great US of A have largely come to terms with the fact that The Donald will become their leader in January, the main debate is now around the president elect’s lack of relevant work experience.